Impact Success Partners Branding and Marketing Strategy
Sean and Ken Miller
1 Account Manager
1 Strategic Planner
1 Social Media Coordinator
1 Graphic Designer
1 Copywriter
1 Photographer
Website and UX Designer
February-May 2026
The Project
Impact Success Partners bridges the gap between where you are and where you want to be by providing structured, high-impact curriculum that is clear, actionable, and built for real-world application. Every resource is created to support progress at every stage, putting the right tools directly within reach when they matter most.
The Problem
Impact Success Partners struggled with figuring out a target market for their tools as they did not really have a strong online presence where they could market their products on. Their existing website did not convey anything abotu who Impact is, what they have to offer, and why it is relevant to the user. The website traffic also mainly consisted of college students that were guided there by their professor, who is also the owner of Impact.
The Goals
- Understand who Impact is and where they stand amongst competitors
- Redesign the brand to attract the attention of the target market
- Brainstorm and create social media marketing campaigns
- Start the redesign of the website to create credibility
The SWOT Analysis
The purpose of the SWOT analysis is to quickly and easily understand the strengths, weaknessess, opportunities, and threats Impact Success Partners have within this competitive scope at the very beginning of this process. Below are the findings my team and I discovered.
- Credibility as founders with industry expertise and professors at CSULB
- Connections and networking with diverse companies
- Early-stage brand allows for strategic repositioning
- Minimal online and social media presence
- Limited brand awareness and clarity about target markets
- Limited visible social proof, testimonials, and metrics
- Building social media foundation across LinkedIn, Google, and Facebook
- Establishing target market and client list
- Increasing interest in downloadable digital tools
- Competitors with stronger branding and online presence
- Low trust barrier for unknown brand
- Lower priced or free alternatives available online
The Brand Changes
The clean, sharp typography reflects precision and discipline, while the custom “A" as a mountain symbolizes growth and upward progress. The dark color palette builds trust and authority, balanced by an orange accent that signals energy and action. The main changes include:
- Transitioned to pyramid-based visuals to a more flexible, growth-driven identity
- Redesigned layouts for a cleaner, more elevated look
- Strengthened use of brand colors and logo for consistency
- Refined spacing, alignment, and hierarchy
Overall, the branding communicates clear systems, measurable progress, and high-performance outcomes, not just motivation.
The Constraints
- Limited time frame for decision discussions
- Open to change, but within limited scope
The Impact
- Establishes a stronger, more cohesive brand presence
- Improves clarity and readibility across materials
- Better supports the delivery of structured, high-impact training
- Creates a more intuitive user experience
The Website Changes
Following the new brand guidelines, the landing page was redesigned to adopt the sleek, minimal, and intuitive look as soon as a user lands on the website. It also builds credibility by showcasing successfully partnered brands and real client testimonials, as well as the following:
- Shortened content for each section of the page to allow easy following for the eyes
- A mission statement for the user to gain better understanding of Impact
- Why Impact is relevant and important for the user
- A contact page for users to take the next step in their journey with Impact
The Constraints
- Starting from scratch on a new website builder, Wix Editor to Wix Studio
- Vast amounts of content that cannot be redesigned within the limited time frame
The Impact
- Designed for intuitive and easy navigation of the landing page
- Built credibility and trust between Impact and the user
- Provided an immediate and clear idea of who Impact is
What I Learned
- Building and presenting a client pitch deck
- Working within time and scope constraints
- Working with real clients and a real business
- New design concepts and tools
